• October 4, 2023

Beauty and wellness took center stage at the culmination of the country’s largest health and beauty caravan held last June 28 and 29 at the SM Mall of Asia.

In partnership with the Philippine Hairdressers Association (PhilHair) and the Philippine Red Cross, this year’s National Health and Beauty Caravan aimed to give new life to the beauty industry through an exhibition of health, beauty, and wellness products, a showcase of Filipino talent through a hair and makeup competition, and a search for beauty and wellness ambassadors from all over the country.

Mr. and Ms. Health and Beauty Ambassadors 2023

Fifty candidates from 25 SM malls nationwide competed for the title of Mr. and Ms. Health and Beauty Ambassadors 2023 at the SM Mall of Asia Music Hall on June 28.

The candidates showcased their impressive physiques in the activewear and formal wear competitions. The judges then selected the top five male and female candidates to proceed to the Question and Answer segment.

In the end, Mr. SM Muntinlupa Louie Faundo and Ms. SM Olongapo Central Missia Ishikawa were hailed as this year’s Mr. and Ms. Health and Beauty Ambassadors. They took home P40,000 worth of prizes. 

The competition’s panel of judges included the country presidents of the Asia Pacific Hairdressers & Cosmetologists Association including Airene Wang (Malaysia), Sun Heang (Cambodia), Edward Wong (Singapore), Wong Kwok Wa (China), Sherly Sheik (Hong Kong), Chao Ka Cheong (Macau), Theresa Tam (Thailand), and Chen Jiong Ming (Thailand). Completing the judges were Carousel Productions’ Peachy Veneracion and Miss Philippines Earth-Water 2022 Angel Santos.

“With the Mr. and Ms. Health and Beauty Ambassadors 2023 competition, we’re able to show that beauty and health go hand in hand,” said PhilHair president Ricky Reyes.

Hair and makeup trends 2023

Meanwhile, the caravan’s makeup and hair competition culminated on June 29. Participants showcased their talents and skills in Masquerade Evening Party Makeup, Bridal Makeup, Unisex Color Styling Competition, and Rebond Plus.

Left: The model of Masquerade Evening Party Makeup Champion, Daniel Forro | Right: The model of Bridal Makeup Champion, Paulo Torda
Left: The model of Rebond Plus Champion, Trisha Marquez | Right: The model of Unisex Color Styling Champion, Marvin Habla

Daniel Forro was named the champion of the Masquerade Event Makeup, Paulo Torda for Bridal Makeup, Trisha Marquez for Rebond Plus, and Marvin Habla for the Unisex Color Styling Competition.

A celebration of beauty and health like no other

Aside from the exhibition of beauty experts, well-being was also underscored during the caravans. Representatives from the Philippine Red Cross conducted blood typing and medical training and provided medical assistance to women and children in the communities surrounding the mall.

“Beauty and health work in tandem and SM is proud to partner with PhilHair to reach more communities in the country with this important message,” said SM Supermalls Senior Vice President for Marketing Joaquin San Agustin.

The National Health and Beauty Caravan 2023 was made possible with the help of China Bank, Watsons, Binondo Beauty Supply, Bremod, Bio-Reach, Kemans, and the Philippine Cancer Society.

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