For many Metro Manila parents, finding affordable, engaging activities for children remains a challenge. With limited green spaces in the city, weekends often revolve around screen time at restaurants or visits to expensive indoor play centers.
Beginning this June, the LEGO Group is offering a different option through its “Play Builds You” campaign, which transforms select mall atriums across the Philippines into free interactive playgrounds that combine traditional Filipino games with hands-on LEGO building activities.
Now in its second year, the initiative builds on findings from the 2024 LEGO Play Well Report, which revealed that 98% of parents believe play helps strengthen family relationships while developing important skills such as creativity, problem-solving, and resilience.
Among the featured attractions is a life-sized piko or hopscotch course, where children first create their own pamato (marker) using LEGO bricks before tossing it onto the grid and completing the challenge. Right next to it, a massive brick-built maze replaces digital gaming experiences with a tactile activity that requires participants to guide a marble through a labyrinth using physical controls.
The program also aims to make play more accessible for Filipino families. Entry is completely free, with no purchase required. Children who complete the challenge grid will receive a complimentary LEGO “Make & Take” mini-set to build on-site and bring home.
The interactive playgrounds will run every weekend until the end of July. Activities will be available at select Toy Kingdom and Toys”R”Us branches nationwide every weekend until July 26, at Rustan’s on all weekends of June, and at a rotating roster of two official LEGO Certified Stores throughout June.
Parents can also take advantage of special promotions running until July 31. Selected LEGO core lines, including City, Friends, DUPLO, and NINJAGO, are available at discounts of up to 30%. Additionally, shoppers who spend P3,000 worth of participating sets will receive a complimentary retail-exclusive polybag (Autumn’s Waffle Stand at Toy Kingdom and Space Science Mech, Mobile Music, or a Go Kart Racer at Toys”R”Us and Rustan’s) while supplies last.
