Despite a growing sense of confidence among young girls (76%) in their creativity, a concerning trend emerges as they mature. According to research commissioned by the LEGO Group, there is a stark decline in confidence levels as girls get older, with two-thirds expressing apprehension in sharing their ideas and a staggering 72% grappling with the weight of perfectionism and fear of making mistakes.
This phenomenon reveals that while girls feel increasingly confident to engage in all types of play, they remain held back by society’s ingrained gender stereotypes.
This is why the LEGO Group launched last year its “Play Unstoppable” campaign, which is focused on celebrating the endless potential of girls when they are given the opportunities to play without limits. Now, the LEGO Group has brought the campaign to the Philippines and is hosting a series of creativity caravans around Metro Manila throughout the whole month of March.
Girls ages 4 to 15 can participate in immersive play experiences and take home a free brick set at select store locations below:
- Toy Kingdom Megamall: March 9-10
- Toy Express Makati: March 9-10
- Toy Kingdom Southmall: March 16-17
- LEGO Certified Store Alabang Town Center: March 16
- LEGO Certified Store UP Town Center: March 16-17
- LEGO Certified Store BGC: March 23-24
- Toy Kingdom Bacoor: March 23-24
- Toy Kingdom Podium: March 23-24
- Toy Kingdom Mall of Asia: March 30-31
- Toy Express Megamall: March 30-31
- Toys R Us BGC: March 9-10
- Toys R Us Glorietta: March 16-17
- Toys R Us TriNoMa: March 23-24
- LEGO Certified Store Shangri-La: March 30-31
- Toys R Us Greenbelt: March 30-31
Upon arrival, kids can register at the on-site area to receive a free LEGO Polybag set, which they can build at the activity area and take home for free. What’s more is that no purchase is necessary to participate.
A wide range of LEGO themes are available in store so girls can build and play without limits:
Get your hands on these sets today and enjoy up to 20% off on select products. Drop by your nearest LEGO Certified Store (Alabang Town Center, BGC, TriNoma, Shangri-La Plaza, UP Town Center) or leading toy stores near you, or through official LEGO stores online such as bankeebricks.ph, Lazada, and Shopee.
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