As part its commitment to support sustainable practices in the digital commerce ecosystem, Lazada has launched a campaign called LazEarth, which will initially focus on plastic waste reduction in products and packaging.
According to the e-commerce platform, Southeast Asia generates an estimate of over 31 million tons of plastic waste each year, with 91% of consumers stating that they are concerned about plastic waste issues in the region.
Through this campaign, Lazada will work with LazMall brands and partners to make eco-friendly products easily accessible and identifiable to consumers.
It will also recognize and feature more than 70 brands and 5,000 items across mainly fashion and FMCG product categories that are made, packed, or shipped with reduced plastics.
“As digital commerce continues to be one of the key growth drivers in Southeast Asia, it is crucial for companies to place sustainability at the core of their strategies to build stronger and greener economies,” said Magnus Ekbom, Chief Strategy Officer, Lazada Group. “The LazEarth campaign is part of Lazada’s ongoing efforts to address plastic waste and help our buyers make informed decisions about sustainable products.”
Since 2021, Lazada has started offering greener parcels made from alternative sustainable packaging materials through its Fulfilment by Lazada (FBL) service for partnering brands. The green parcels use FSC-certified carton boxes filled with recycled shredded paper instead of plastic fillers.
Apart from addressing plastic waste, Lazada has put in place partnerships and social initiatives aimed at building a sustainable digital commerce ecosystem in Southeast Asia.
In the Philippines, Lazada has partnered with Basic Environmental Systems & Technologies, Inc. (B.E.S.T.)’s Trash to provide Cashback for LazGoGreen, Lazada Philippines’ package recycling program. Customers can simply compile their Lazada packages at home, drop off their recyclables at the nearest MBE-C-Center site (available in Metro Manila and Cagayan de Oro), and convert the environment points they receive from their packaging waste to earn Lazada Wallet Credits.