- March 24, 2023
Infinix international branches in Egypt, Thailand, Poland, and the Philippines celebrate the contributions of women throughout history and in modern-day society this Women’s Month, recognizing the progress that women have made, specifically in the field of esports.
Locally, Infinix recently launched its #KayaKoRin video, which aims to encourage E-Girls in power to break down barriers and make their and other women’s voices heard.
Spearheading this campaign is popular Filipino gaming streamer Cherisse Barnacha—or famously known as Cherizawa—who is an avid mobile gamer and a skilled Mobile Legends: Bang Bang (MLBB) player.
Cherizawa has been streaming her MLBB gameplay since 2019. In Infinix’s #KayaKoRin video, she shares her journey of overcoming the hurdles present in the path of women in gaming and streaming, and achieving success as one of the most popular streamers in the Philippines.
In the video, people will also see a glimpse of her humble beginnings. The young Cherizawa was an aspiring nursing student turned corporate worker before she entered the game streaming scene. Dissatisfied with her former career, she found an opportunity through a friend who saw her potential in gaming.
This moment sparked a fire within her, changing the trajectory of her career. Now she is able to enjoy and expand her growth in the game streaming community while supporting her family along the way.
“I know there’s always a part of me na hahanap-hanapin ‘yung paglalaro in general. Pero ‘yung gawin siya as a profession or career, never ko na-imagine.” said Cherizawa.
There’s more to Cherizawa than meets the eye, and the collaboration with Infinix for Women’s month not only uplifts the spirits of women everywhere, but also imparts the message that women should not be afraid to express themselves.
“Actually kaya hindi ako nahirapan mag-stream ay kasi I don’t need to portray a character. Ako lang talaga ‘to and I think that’s one of the key things to have dito sa industry na ‘to—that you just have to stay genuine,” she shared.
There’s no question that the esports industry is a male-dominated space. But women around the world have proven time and again that they are capable of challenging the status quo. Infinix hopes to create a healthy environment for women to thrive and succeed in the mobile gaming community.
Check out Infinix’s #KayaKoRin Women’s Month video below: