• May 18, 2024

Still skeptical about self-driving cars? Hyundai’s recent feat might change your mind.

Hyundai Motor Company has released a campaign film showing the all-electric, self-driving IONIQ 5 robotaxi successfully completing a process similar to a US driver’s license test.

The video depicts the vehicle navigating through various driving scenarios, including road driving in Las Vegas, underscoring Hyundai’s commitment to pioneering advancements in autonomous driving.

The film starts with an interview with Pearl Outlaw, a visually impaired woman, and her mother, Ruth. Pearl can’t get a driver’s license due to her condition caled Retinitis Pigmentosa, thus limiting her mobility.

Pearl’s story highlights everyday mobility challenges for the physically impaired, emphasizing the significance of autonomous driving technology in providing independence. The IONIQ 5 robotaxi promises to fulfill her dream of independent mobility while offering the freedom to explore without reliance on others.

The IONIQ 5 robotaxi aced the driving test, showing excellent speed control, lane changes, and maneuvering. It accurately stopped at stop signs, made left turns, and quickly responded to hazards.

The IONIQ 5 robotaxi represents the transformative technologies in mobility coming together in one vehicle. It signifies the extensive partnership between Hyundai Motor Group and autonomous driving technology developer Motional, resulting from years of development and testing. Equipped with advanced sensors including LiDAR, radar, and cameras, the IONIQ 5 robotaxi ensures consistent driving performance in different environments.

“As a company that pursues freedom of mobility, we at Hyundai aim to exhibit the safety and trustworthiness of the IONIQ 5 robotaxi through this campaign,” said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. “We will continue our efforts to communicate our AI-based autonomous driving technology, which is set to provide positive changes to our customers’ everyday lives.” 

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