Hyundai Motor Philippines Inc. (HMPH) is expanding its presence in Palawan by partnering with Auto Artist Incorporated (AAI). This collaboration was marked by two events: the opening of the first 1S outlet under HMPH and the groundbreaking ceremony for a new dealership.
The Hyundai 1S outlet, situated on the ground floor of Robinsons Puerto Princesa, emphasizes digitalized touchpoints and tools for a personalized and lifestyle-centric car buying experience.
The 140.25sqm outlet features a two-car display, a media wall, a lounge for private consultations, an open area for additional seating, and a brochure table and configurator wall.
“At Hyundai Motor, we strive to take care of both people and planet. We regard ourselves as more than just a car company. The reason why we find ways to continuously innovate. Whether in designing vehicles, developing campaigns or creating spaces. Our 1S outlet is a product of this. Created to help our customers acquire their dream Hyundai or to just simply have a coffee and discover what can be expected when they become a Hyundai owner,” said Dongwook Lee, President of HMPH.
On the same day, HMPH and AAI broke ground for a new Hyundai dealership in Puerto Princesa. Set to open in the third quarter of 2024, Hyundai Palawan is part of the brand’s new expansion target of 46.
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