While many ticketing platforms struggled to handle the high volume and demand for Taylor Swift’s world tour ticket sales, travel and experiences platform Klook successfully managed the process without any hiccups.
On July 7, Klook’s Experiences Packages for the Taylor Swift | The Eras Tour in Singapore sold out within a few hours, with Filipino Swifties securing the largest number of tickets through the Klook app. Over 600,000 fans from across the region eagerly awaited online on their Klook app, willing to spend generously on bundled hotel and ticket packages, with the most extravagant package costing almost S$5,000 (roughly P205,000).
So, how exactly did Klook pull this off?
“Ticketing concerts and music events is not new to us; in fact, we have been preparing for such high-volume events even before the pandemic hit. With the pandemic-induced event hiatus, we capitalized on the opportunity to ramp up our systems, push our capabilities to new limits, and really deliver an unparalleled booking experience as we’ve seen with the successful Taylor Swift ticket sales,” shared Bernie Xiong, CTO & Co-Founder, Klook.
Robust tech infrastructure
Klook’s robust infrastructure is specifically designed to handle massive traffic volumes across multiple locales. This played a pivotal role in the seamless ticket sale for Taylor Swift’s Singapore tour. With the ability to manage over 10 million users queueing concurrently, Klook’s system proved its mettle. In fact, the platform possesses the potential to scale even further, thanks to its near real-time capacity management and resource provisioning, allowing Klook to dynamically adapt its system resources to ensure a consistently smooth user experience.
By leveraging a Content Delivery Network (CDN) system combined with Edge Computing technologies, Klook’s in-house queuing system adjusts its pass-through rate automatically to manage millions of users worldwide without issues. The result? No crashes, with the system capable of processing over 10 million users queueing per second, completing thousands transactions every minute.
AI-powered anti-fraud system
To tackle the problem of ticket scalpers and bots, Klook took an app-only approach. This strategy ensured that genuine fans, identified by unique IDs, had a fair opportunity to secure tickets.B
Using AI in its in-house fraud prevention and security system, Klook employs techniques such as device fingerprinting and behavior analysis to detect and mitigate suspicious activities.
These successes were not accidental but have been three years in the making for the leading travel platform. Klook already had skin in the game – developing the infrastructure to support high-traffic events such as JJ Lin and Jay Chou’s concerts.
Revolutionizing music tourism
Klook is revolutionizing music tourism and transforming the booking process by offering unique experiences. With expertise in various travel areas, Klook curates value-added bundles that go beyond just tickets. Fans can enjoy multi-day experiences, including attractions, accommodations, and transportation services. This approach benefits the host destination by driving greater economic impact.
As for what’s next? Swifties who managed to book an Experience package can look forward to more joyful things-to-do on Klook when they visit Singapore in March 2024. With musical tourism and the likes of experiential travel continuing to grow, Klook continues to push boundaries and help travelers create more moments of joy.