• July 17, 2026

Hasselblad is raising the bar in medium format photography with the Hasselblad X2D II 100C, the industry’s first 100-megapixel medium format camera to deliver true end-to-end high dynamic range.

Crafted with professionals in mind, the new flagship delivers true-to-life color powered by the Hasselblad Natural Colour Solution with High Dynamic Range (HNCS HDR). This advancement delivers strikingly natural, richly detailed images while minimizing overexposure, even in the most demanding lighting conditions.

For the first time, Hasselblad brings AF-C continuous autofocus to its lineup. Using deep learning, the feature locks onto moving subjects and keeps them in crisp focus, even as they shift in the frame. Meanwhile, phase detection auto focus (PDAF) coverage has been broadened from 294 to 425 zones, while LiDAR integration sharpens both autofocus speed and accuracy.

The 5-axis, 10-stop in-body stabilization system promises razor-sharp results, while the 3.6-inch OLED touchscreen, capable of up to 1,400 nits brightness, allows photographers to instantly review HDR captures with clarity.

With 1TB of built-in SSD storage, the X2D II 100C lets you shoot without worrying about running out of space. Its fast write speeds of up to 2370MB/s and read speeds of up to 2850MB/s keep up with demanding workflows, while a CFexpress Type B slot is there for when extra storage is needed.

Ergonomic improvements over its predecessor, the Hasselblad X2D 100C, include an additional customizable button and a joystick for intuitive control.

Pricing for the Hasselblad X2D II 100C starts at $7,399 (body only).

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