Haier Philippines recently staged “L’art du Lavage — The Art of Washing,” a grand event that blended culture, lifestyle, and technology to highlight the brand’s newest washing machine innovations.
Taking the spotlight was the Haier HW140-BD14387GNU1, a 14.0kg front-load model equipped with a Direct Drive motor, touchscreen panel, Wi-Fi connectivity, and advanced functions such as AI Wash, Smart Dosing, Ultra Fresh Air, and Essence Wash 2.0. Its tempered glass design balances sleek aesthetics with daily practicality.
Also introduced was the 12.0kg HW120-BPD14367S8U1, which offers the same innovative functions in a slightly smaller yet equally versatile model.
Completing the lineup is the 12.0kg HS120-BR1BU that features Double Drive technology for enhanced cleaning performance and a Fresh Air function that keeps clothes hygienic and fresh even after the cycle.
To provide industry perspective, GFK speaker Timothy Lazaro shared insights on evolving consumer preferences, highlighting the growing demand for smart and convenient home solutions. A product presentation then demonstrated how Haier’s new machines are designed to meet diverse household laundry needs.
Lifestyle content creator Jenela in Japan also shared how her Haier washing machine has simplified her laundry routine.
Guests also enjoyed an interactive product experience zone, where they explored the models up close through live demos.
