GCash, Heart usher in a new era of financial progress for Filipinos

Coming from a banner year of achievements led by its pursuit of financial inclusion for all, GCash now enters a new era—one of financial progress—together with its newest endorser Heart Evangelista-Escudero.

“This new era is an invitation to a brighter future for all Filipinos. We are giving them the confidence and trust that they can shop whatever their heart desires, save and fund their dreams for the future, and manage their finances independently and without worry—all through GCash,” Neil Trinidad, Chief Marketing Officer of GCash, said.

The launch event held last February 7 unfolded as a live filming for an upcoming GCash Spotlight episode, set to be published on GCash’s YouTube account this month. 

The episode’s theme was inspired by Heart’s well-loved vlog series where she shares her story on adulting. The GCash Spotlight event, hosted by Boy Abunda, delved into how GCash has greatly impacted Heart’s everyday work and life.

From being able to “send love” anytime, anywhere to any GCash user for free with Express Send, to using the hassle-free Scan-to-Pay feature at millions of merchants locally and internationally, to enjoying exclusive access to discounts when using GCash to Pay Online for her purchases, Heart expressed how much the superapp helps her to be able to pay for her purchases with any payment method without hassle.

She also recently discovered the benefits of using GCash abroad. The new GCash Card offers low forex, and no surprise fees or charges.

Heart shared some of her strategies for saving that allow her to still indulge in personal wants. “GCash fits into your life and makes so many things easy,” she said. “Pwede mo i-GCash ang kahit ano—money, bills payment, mag-set up ng savings, insurance kahit investing in stocks—and the more you explore your GCash app, the more you learn to love it.” 

When it comes to wisely managing finances, GCash presents to its users GSave, a savings marketplace where users can open and access savings accounts, and earn up to 6.5% p.a. interest, powered by Unobank. 

Heart also premiered a new digital platform, GStocks, which is AB Capital Securities, Inc’s online retail securities trading services made accessible through the GCash app. It lets users grow their money by investing in stocks with just three simple steps. 

And when it comes to securing her travels, Heart looks to GInsure Travel Insurance powered by Standard Insurance and Malayan. In under five minutes and for as low as P350, users can have worry-free travel experiences, and get up to P2.5M coverage on flights, luggage, and emergencies.

The program also explored how Heart and husband Senator Chiz Escudero find GCash to be their perfect partner when it comes to managing their finances as a couple, and how crucial financial health is for a modern family like theirs. 

The event ended with a preview of upcoming developments for Heart and GCash, including the launch of new films showcasing the GCash Wealth Management portfolio, featuring GSave, GStocks, and GInsure.