Online quick commerce platform foodpanda has launched its new brand philosophy encouraging consumers to “live like a panda.”
The new philosophy suggest users to free up their time and energy through the app to pursue what matters to them.
In conceptualizing the philosophy, the foodpanda team spent hours studying pandas and found that pandas eat as they want, sleep as they want, and live without unnecessary worries. According to the company, people can benefit from adopting a similar mindset and focusing their efforts and time on things that make them happy.
Guilherme Porto, foodpanda Philippines Director for Growth, hopes to motivate their customers to look beyond the hustle and bustle of everyday life and divert their attention to whatever’s most precious to them at the moment.
“Sometimes, we get caught up in our busy daily routines that it becomes easier to let our interests and passions fall by the wayside. With our brand philosophy, foodpanda is here to remind them to find time for the things they love and enjoy. We will be there to help them do that so they can achieve true happiness and satisfaction because what matters now, matters,” he said.
Love for Pau-Pau
foodpanda’s mascot Pau-Pau became the face of the brand when it was introduced last year. With the launch of the ‘live like a panda’ brand philosophy, foodpanda seeks to reflect its brand purpose in the mascot’s unique personality.
“It also represents our goal to quickly and efficiently deliver the food, groceries, and essential needs of our app users so they have more time to spend with their loved ones, pursue their passions, or simply relax,” Porto said.
Pau-Pau’s fanbase has significantly grown among foodpanda customers, with some requesting its own merchandise line. “Because of the overwhelming love for Pau-Pau, we will be launching the limited edition Pau-Pau plushie toy in the Philippines as a tangible reminder for everyone to live like a panda,” said Porto, adding that the plushie toy will soon be available for loyal customers and avid users of the app.