Power Mac Center (PMC) recently reopened its SM Megamall branch, which now holds the Apple Premium Partner (APP) distinction.
The SM Megamall store opened in 1994 as the first ever PMC branch in the country.
Power Mac Center remains to be the only official Apple Premium Reseller in the Philippines authorized to open APP stores. In the past 30 years, it has built a nationwide network and has become the go-to store of professionals, entrepreneurs, and students for everything Apple.
“It’s fitting to say this is where it all started—for almost three decades, this location has enjoyed unwavering support from tech enthusiasts, customers who have been with us since Day 1. Moving forward, we will continue to evolve and innovate to provide for the technology needs of all our customers,” said Joey Alvarez, PMC Director for Marketing and Product Management.
APP is a global classification of reseller retail stores. Only a few stores in Southeast Asia have been granted this highest distinction. APP stores are distinctively minimalist in look and feel, with a modern and contemporary design that mirrors the global brand’s premium aesthetic.


APP stores offer customers the complete Apple experience, combining retail, training, and service under one roof. With a minimalist yet modern design, these stores prioritize convenience and provide a comprehensive range of Apple devices and accessories.
They also host free group demos on working with apps and features, and house a service team for customers’ diagnostic and repair needs.
To celebrate the grand opening, PMC treated customers to exciting deals and discounts on Apple products and services during the opening weekend from May 31 to June 2. Visitors also had the opportunity to participate in free group demos and engage with special guests who shared their experiences with Apple devices.

PMC’s APP stores are in Power Plant Mall, Greenbelt 3, SM Mall of Asia, and now SM Megamall.
This milestone coincides with PMC’s upcoming 30th anniversary in August. The company has planned a series of festivities, including store openings, product launches, and sale events, to commemorate the occasion.
For a quick but nostalgic look back on PMC’s past 30 years, click here or watch below:




