• June 24, 2024

After more than two weeks of intense basketball action, the FIBA World Cup 2023 held in Manila came to a close on September 10.

Excitement ran at an all-time high, with the Philippines enjoying the honor of hosting the world’s best teams who battled it out for basketball supremacy.

A crowd of 38,115 fans flocked to the Philippine Arena on August 25 for the opening game between Gilas Pilipinas and the Dominican Republic, setting a new FIBA Basketball World Cup live attendance record.

Pearl,” the first Filipino Digital Human, also made her debut, thanks to a collaboration between Smart-PLDT, NTT Data, and MediaQuest.

Andreas Zagklis, the Secretary General of the International Basketball Federation, commended the team effort of the entire MVP Group of Companies, saying that the FIBA Basketball World Cup 2023 has “lived up to expectations and delivered in terms of drama, fan engagement, social media stats, and overall experience.”

Cignal TV, a subsidiary of Mediaquest Holdings and part of the MVP Group of Companies, applied its combined strengths in event production and sports broadcasting to provide world-class coverage of the games.

Cignal TV offered various options for viewers to enjoy the games, including watch parties in 92 locations nationwide; free-to-air channels on TV5 and One Sports; pay TV channels One Sports+ and PBA Rush; pay-per-view services on Cignal and SatLite; and OTT streaming platform Pilipinas Live.

For Jane J. Basas, President and CEO of Mediaquest Holdings and Cignal TV, who also served as Head of the Ways and Means Committee of the FIBA LOC, the successful hosting and broadcast of the FIBA Basketball World Cup 2023 in Manila was the culmination of years of hard work made possible by the MVP Group. 

“We are truly honored to be given the opportunity to deliver this memorable experience. Our heartfelt gratitude goes out to all our partners at FIBA, SBP, Smart-PLDT, our production and broadcast teams from Cignal, and all the volunteers who made this possible,” said Basas.

With the successful conclusion of the FIBA Basketball World Cup 2023, Cignal TV is now ramping up efforts of furthering its world-class production and broadcast capabilities and has set its sights on the upcoming 19th Asian Games in Hangzhou, China, as well as the 2027 FIBA World Cup to be held in Qatar.

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