This year’s Cyberzone Mobile Expo concluded its nationwide run, bringing the latest smartphones, interactive product demonstrations, and exclusive offers to shoppers across the country.
The expo, which kicked off at SM North EDSA on July 11–12 before making subsequent stops at SM City Laoag on July 18–19 and SM City Santa Rosa on July 25–26, reflected the growing demand among Filipino consumers for hands-on technology experiences before making a purchase.
The event gave visitors an opportunity to compare devices from multiple brands in one venue. Shoppers tested AI-powered features, explored gaming capabilities, experienced smartphone cameras firsthand, and consulted brand specialists before deciding on their next mobile device.
Participating brands including vivo, TECNO, HONOR, Infinix, UGREEN, and DataBlitz showcased their latest products through interactive displays, live demonstrations, and event-exclusive promotions, offering options across different budgets and lifestyles.
Gaming enthusiasts likewise had dedicated activities throughout the opening leg. Razer Gold, the expo’s official Game Top-Up Partner, hosted a Gaming Lounge where visitors tried mobile games and connected with fellow players. The two-day event concluded with a Mobile Legends tournament that drew aspiring competitors and spectators alike.
The expo was co-presented by DITO Telecommunity, highlighting the role of reliable connectivity in maximizing today’s mobile technologies. Financing partner Salmon also supported the event by providing flexible payment options, making smartphone upgrades more accessible to consumers.
