The Philippines’ beauty and wellness scene is set to take center stage once again as Cosmobeauté Philippines returns for its second edition from June 17 to 19 at the World Trade Center Metro Manila in Pasay City.
This year’s event carries the theme “Celebrating Beauty from Every Perspective: Inspire Innovation, Embrace Diversity and Shape Excellence,” highlighting a growing focus on creativity, inclusivity, and excellence in an industry that continues to evolve rapidly.
After drawing more than 6,000 attendees in its debut year, Cosmobeauté Philippines is back with an even bigger platform—bringing together beauty brands, entrepreneurs, industry leaders, and professionals. But beyond being an exhibition, the event has become a space where ideas are exchanged, partnerships are formed, and trends are shaped.
This comes at a time when the Philippine beauty and personal care industry is experiencing strong momentum. With a market size reaching $6.7 billion in 2025 and projected to grow to $11.1 billion by 2034, the sector is being fueled by rising demand for self-care, digital commerce, and social media-driven beauty trends.
Platforms like Lazada, Shopee, and TikTok Shop have also transformed how consumers discover and buy beauty products, opening new opportunities for both established brands and small entrepreneurs. Meanwhile, salons, spas, and clinics continue to grow as wellness and grooming become part of everyday lifestyles.
Still, the industry faces challenges such as increasing competition, shifting consumer preferences, and regulatory requirements. Organizers say Cosmobeauté Philippines plays an important role in helping businesses navigate these changes by connecting them with experts, innovators, and decision-makers.
“This year, the event is not just bigger, but it is also more focused on addressing the evolving needs of the beauty and wellness industry in the Philippines,” said Rungphech Chitanuwat, Country General Manager of Informa Markets, organiser of Cosmobeauté Philippines.
“Cosmobeauté Philippines has everything that every business needs from showcasing innovative products to creating more meaningful connections. They don’t need to travel overseas and see other international beauty shows because Cosmobeauté Philippines is bringing the platform here,” she added.
The event continues its strong partnership with the Department of Trade and Industry (DTI), further supporting local businesses and MSMEs. Around 40 exhibitors will be featured under the DTI Pavilion, giving smaller brands a chance to showcase their products, build networks, and expand their market reach.
This year’s edition will also feature crowd favorites such as the Bridal Makeup Competition, the “Pearl of the Orient Seas” Hair and Makeup Competition by the Unified Makeup Artists of the Philippines , and Beautelympics by the Professional Aestheticians Association of the Philippines. Attendees can also look forward to workshops, seminars, and industry talks covering everything from sustainability to consumer trends.
Powered by Cosmoprof Asia, Cosmobeauté Philippines is expected to gather over 250 local and international exhibitors and around 8,000 trade buyers from 20 countries this June.
Admission is free for those who register on or before June 1, while registration fees apply during the event (P300 for a 1-day pass and P500 for a 3-day pass). For more information and to register, visit Cosmobeautéphilippines.com or click here.
