As it celebrates the 20th anniversary of its iconic Superbod campaign, Century Tuna is expanding its long-running fitness advocacy beyond the runway and into a broader community movement designed to make healthy living more accessible to Filipinos.
The brand recently launched the Superbod Life Community, a platform aimed at empowering individuals of all ages, fitness levels, and backgrounds to embrace their own “Superbod Era” in a supportive, judgment-free environment. The initiative builds on Century Tuna’s long-standing message that being a Superbod is not about achieving a specific physique, but about adopting sustainable daily habits that promote overall wellness.
The campaign gained significant momentum through the inaugural Superbod Era Strava Challenge, which attracted more than 58,000 participants nationwide. According to Century Tuna, the strong response underscored Filipinos’ growing interest in becoming part of a fitness-focused community where members can share progress, encourage one another, and stay motivated throughout their health journeys.
Century Tuna partnered with Megaworld for its first Superbod Life community run. Joining the event were Century Tuna Brand Ambassador Atasha Muhlach and Super Bowl Ambassador Emilio Daez, who encouraged Filipinos to become part of the growing movement.
“What makes Superbod Life so special is that inspiration doesn’t just come from brand ambassadors like us, but from the real-world stories, shared struggles, and genuine experiences of the everyday people you’ll meet in the community,” said Muhlach.
The Superbod Life Community is built around three pillars: Move Super, Fuel Super, and Live Super.
Through Move Super, members gain access to expert fitness advice, practical workouts, and community events that encourage consistency and support.
Fuel Super makes healthy eating easier with simple nutrition tips, quick meal ideas, and smart food choices that fit busy lifestyles.
Meanwhile, Live Super promotes sustainable wellness habits and overall well-being, emphasizing that lasting transformation comes from small daily choices and the support of a like-minded community.
Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc., said the platform was created to help remove barriers that often discourage people from beginning their fitness journeys.
Century Tuna also highlighted the importance of proper nutrition in achieving fitness goals, promoting products such as the Century Tuna Super Bowl, a ready-to-eat tuna and rice meal designed for active lifestyles.
“I finally have a nutritious meal I can take anywhere to my runs or gym sessions,” said actor and host Emilio Daez. “With the Century Tuna Super Bowl, it’s a ready-to-eat meal option that perfectly fits an on-the-go professional schedule. Bonus treat for many Filipinos is that you get all of this for only P29 per can.”
Century Tuna recently announced the official on-ground casting call for Superbods 2026. Aspiring participants can pre-register here or head on to Space at One Ayala, Makati City, on June 27–28 from 9am to 5pm.
Join the Superbod Life Community here. Watch for exciting giveaways and events happening this month for the Superbod Life community.
