- June 5, 2023
Mitsubishi Motors Philippines Corporation (MMPC) is holding a series of roadshows called Life Kyaraban to allow customers to see up close the latest Mitsubishi vehicles and thoroughly experience the essence of the brand’s local slogan, “Life Made Better.”
The first roadshow is ongoing at the Glorietta Activity Center until June 19.
“Life Kyaraban is a fusion of two concepts. ‘Life’ that echoes Mitsubishi Motors’ commitment to add value and further enrich the lives of Filipinos. Then ‘kyaraban,’ which actually means caravan in Nihongo, representing our commitment to reach customers in all parts of the country,” said Takeshi Hara, president and CEO of MMPC.
To make Life Kyaraban more engaging, MMPC tapped lifestyle, technology, and fuel partners to help the brand convey “the holistic and enjoyable ownership experience they can get with Mitsubishi Motors.”
Freebies, including a limited edition Kool Cloud Water Bottle, and discounts of up to P5,000 await visitors. There are also activities with prizes like Caltex SavePlus Cards and 40% off Combi coupons as well as realme 8i phones that will be raffled off all throughout the day.
A special setup from Black Rhino Wheels Philippines, Concept One Wheels Philippines, and Overland Kings can also be found. On June 18, there will also be a special show and live concert featuring Morissette Amon at 3:30 p.m. as a commemoration and pre-Father’s Day treat.