• March 4, 2024

Sinulog has taken over the atmosphere at SM City Cebu, creating a vibrant and exhilarating experience for all.

Mall goers have the opportunity to immerse themselves in the heart of the Sinulog Festival, a celebration deeply rooted in religious celebration that traces its origins to the Feast of the Sto. Nino.

The events and activities hosted at SM City Cebu throughout January promise to showcase the rich culture of the festival, offering both locals and tourists an engaging and vibrant atmosphere to celebrate Sinulog 2024.

Religious exhibition

SM City Cebu and the Ramon Aboitiz Foundation, Inc. are currently showcasing “Treasures of Devotion,” an exhibition featuring religious objects or objects of devotion. Through photo and video documentation, religious objects sourced from diocesan and parish museums, along with private collections in Cebu, were catalogued. This uncovered layers of memories and experiences accumulated by generations of believers, revealing stories of faith and devotion depicted, shaped, and sustained by these religious items. You can find the exhibition on the first level of the North Wing, and it runs until January 31.

Fun and entertainment

Celebrate Sinulog in bold and vibrant hues! Islands Souvenirs’ Cut & Style at SM City Cebu invite you to explore their Sinulog Merch pop-up store for the best fusion of tradition and contemporary style this year. Check out the Cut & Style booth at the lower ground level of SM City Cebu. 

Colorful installations

Take a picture at SM City Cebu’s AweSM Sinulog Square installation located at the North Wing Atrium, and experience a haven of festivity, where tradition meets modern splash of colors and rhythms.

Mouthwatering local dishes

Food lovers should definitely visit the StrEATs of Cebu booths, where one can enjoy a gastronomic feast of Cebu lechon and other Cebu delicacies. The booths are located at the lower ground level of the main mall.

Huge discounts and promos

Shoppers will also enjoy huge discounts and exciting promos in the Sinulog Sale from January 19 to 21. Get into the festive spirit with a great selection of sale items of up to 50% off mall-wide.

Tto complete the Sinulog experience, witness the AweSM Cebu Dance Parade around the mall from January 19 to 21 beginning at 10am.

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