ASUS has launched the ExpertBook Ultra in the Philippines, introducing its latest AI-ready premium business laptop for enterprise users and professionals.
During the launch, ASUS said its commercial business in the Philippines grew by 85% and now accounts for 27% of its local business, as the company aims to become the country’s leading commercial PC brand by 2028.
The ExpertBook Ultra expands ASUS’ commercial portfolio as businesses increasingly look for laptops capable of running AI-powered applications while meeting enterprise security and mobility requirements.
The ExpertBook Ultra is a Copilot+ PC designed for hybrid work, combining AI computing capabilities with a lightweight chassis. The laptop weighs just 0.99 kg and is 10.9 mm thin. Its aerospace-grade AZ31B magnesium-aluminum alloy chassis is coated with ASUS Nano Ceramic Technology for added durability and scratch resistance.
The laptop is powered by up to Intel Core Ultra X9 Series 3 processor with Intel Arc graphics and an integrated NPU to handle AI-assisted tasks. According to the company, its ExpertCool Pro cooling system is designed to sustain CPU performance at up to 50W while keeping fan noise low. The processor is paired with 9600 MT/s memory and a PCIe Gen 5 x4 SSD to improve responsiveness during multitasking and demanding workloads.
The ExpertBook Ultra features a 14-inch 3K Tandem OLED touchscreen with a variable refresh rate of up to 120Hz for smoother visuals, an anti-glare Gorilla Glass Matte finish for better visibility, and peak HDR brightness of up to 1,400 nits. It is complemented by a six-speaker Dolby Atmos audio system for video conferencing and multimedia use.
For productivity, the laptop includes a 1.5 mm key-travel spill-resistant keyboard, a haptic touchpad, and a full range of ports, including USB Type-C, USB Type-A, HDMI 2.1, and a 3.5 mm audio jack.
ASUS also bundles its subscription-free MyExpert AI suite, which includes AI-powered tools for meetings and productivity. To protect business data, the laptop features enterprise-grade security, including firmware protection that meets the NIST SP 800-193 standard, a self-healing BIOS, a physical webcam shutter, and support for fingerprint and facial recognition.
The ASUS ExpertBook Ultra is now available in the Philippines with a starting price of P129,995 through select ASUS Authorized Stores, participating technology retailers, and online via Lazada and Shopee.
Customers who purchase the device until July 31, 2026 will receive an Early Bird Bundle valued at over P13,000, which includes an ASUS 100W GaN charger and P10,000 worth of SSI gift vouchers for online redemption.
Every ASUS ExpertBook purchase is backed by ASUS Business support services, including extended battery warranty coverage, upgradeable warranties of up to five years, access to more than 100 service centers nationwide, and dedicated commercial support for enterprise and SME customers through on-site repairs, priority servicing, technical assistance, and 24/7 customer support.
