Apple has introduced the new iPhone 17e and a revamped iPad Air designed to bring top-tier performance to more people.
The iPhone 17e is a more affordable addition to the iPhone 17 lineup that doesn’t skimp on power. At its core is Apple’s latest A19 chip, built to handle everything from scrolling social media to editing 4K videos without breaking a sweat.
This device sports a 48MP Fusion camera capable of capturing crisp, detailed shots and improved portraits. It also records in 4K Dolby Vision and includes an optical-quality 2x Telephoto feature— essentially offering the flexibility of two cameras in one.
The 6.1-inch Super Retina XDR display is protected by Ceramic Shield 2, offering three times better scratch resistance than before and reduced glare outdoors. Add MagSafe for fast wireless charging and a wide range of accessories, and the iPhone 17e fits easily into daily routines.
For moments off the grid, satellite features—including Emergency SOS, Roadside Assistance, Messages, and Find My via satellite—help users stay connected even without cellular or Wi-Fi.
Local pricing starts at P44,990 for the 256GB variant and P59,990 for 512GB. It is available in three colorways: black, white, and pink—all in premium matte finish.
Apple also refreshed the iPad Air, now powered by the M4 chip and 50 percent more unified memory. The result is a noticeable boost in speed for everyday tasks such as editing videos, gaming, and multitasking, along with stronger AI performance thanks to a faster Neural Engine and increased memory bandwidth.
The new iPad Air also features Apple’s latest connectivity chips, N1 and C1X, bringing faster wireless and cellular performance, plus support for Wi-Fi 7. Available in 11-inch and 13-inch sizes, it offers flexibility for users who want something ultra-portable or a larger display for multitasking.
Packed with iPadOS 26 features, long-lasting battery life, capable cameras, and support for the Apple Pencil Pro and Magic Keyboard, the iPad Air offers the kind of versatility that fits seamlessly into work, school, and creative life.
The 11-inch model starts at P42,990, while the price of the 13-inch variant starts at P54,990.
