Anytime Fitness rebrands to Your Health and Fitness Partner, intros AF Connect

Purple warriors, fitness enthusiasts, and health buffs, listen up! Fitness giant Anytime Fitness is rebranding to Your Health and Fitness Partner, with more services available to their continuously growing member base.

Anytime Fitness gets a new logo and new colors to its branding guide, as well as a shift from convenience to coaching, with the 24/7 gyms to expand to digital platforms. 

The newest service is AF Connect, a lifestyle platform where members can have access to workouts curated by Les Mills; blog entries and recipes for a healthier lifestyle beyond the physical aspect; member testimonials; and member-exclusive perks and discounts.

Other platforms include the Anytime Fitness PH website, a user-friendly tool that features Find My Gym, free day passes, and online sign-ups.

Meanwhile, the AF app allows all active members to book their gym visit, customize workouts, and speak to their personal trainers, 24/7.

“The last seven years we have challenged ourselves to be the convenient health and fitness brand. We are happy to announce we have 140 Anytime Fitness locations nationwide, and we have a strong plan to open more this year,” said Anytime Fitness Asia COO for Core Market Ryan Cheal.

“Our rebrand strategy has come at an important time, with us witnessing in the last two years, that leading a healthy lifestyle is more important now than ever before. Our rebrand is very much on coaching and being the Filipino’s health and fitness partner,” he added.

“We have partnered with Les Mills to provide world-class education from online workouts, nutrition, recovery, and lifestyle. Our Anytime Fitness App has been repurposed, so our members have access to our coaches at a click of a button. Our clubs have amazing personal trainers and group exercise instructors. All of the above is directed to be a convenient, accessible brand that delivers our members results. Anybody, Anytime, Anywhere.”

AF Connect is set to launch on April 1, with a free 7-day trial open to everyone. Claim your free trial here.