- March 26, 2023
Acer continued to dominate the PC notebook category in the Philippines for 2022 and was the No. 1 consumer notebook brand for the 16th consecutive year. The brand topped the category with a 35.2% market share, according to a third-party research firm.
Acer was also No. 1 in the gaming notebook category with a 40.4% market share.
For 2022, market share peaked for Acer in October at 48.2% as post-pandemic hybrid work made notebooks even more of a necessity. In 2021, Acer had an overall market share of 33% – 30% in consumer notebooks and 34% in gaming notebooks.
Online learning and Acer’s sustainability efforts were also among the drivers for growth. Meanwhile, Acer Predator’s choice of ambassadors—Alodia Gosiengfiao, Team Payaman, Een Mercado, Kang Dupet, Blacklist International Dota 2 Team, Team Secret Valorant, Polaris Esports, and Boom Esports among others—as well as the brand’s support for esports resonated with the gaming community.
Another growth driver was the brand’s strong presence nationwide. Consumers can shop for Acer products in Acer Concept Stores and through authorized dealers. Online, Acer is available on its website and on Shopee and Lazada.
“In the last two years, there was an unprecedented demand for computers because of online work and education. As things slowly but surely return to normal, Acer’s goal is to optimally perform within core business competencies as we prepare for areas of future growth. Our consumers can only expect the best of what we can give them,” said Sue Ong-Lim, Acer Philippines General Manager.