• October 4, 2023

YRide, Yamaha Motor Philippines‘ digital program of original brand content, is back for its fourth season.

YRide started in 2018 with Zach Lucero as host. It featured everything about the brand—from its product launches, riding activities, international races, and in-depth features about its motorcycles. In the first two seasons, the show was aired on Yamaha’s Facebook page and moved to YouTube for its third season.

Now on its fourth season, YRide shifts to a younger audience and will feature personalities whose lifestyles are recognized by Gen Z.

The Yamaha Mio Fazzio will be YRide’s main piece, and it will be showcased together with different personalities, including Janeena Chan (April 28), Agassi Ching (May 12), Sharlene San Pedro (May 26), and Ranz & Niana (June 9).

YRide will be streamed live every Friday, 6 p.m. on Yamaha Philippines’ YouTube channel.

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