• February 12, 2025

Yamaha Motor Philippines, Inc. has partnered with ACTION, Inc. (A Child’s Trust is Ours to Nurture) to support the latter’s “Tamang Ride” initiative.

This movement, which will be officially launched in May 2025, aims to improve road safety and create a child-friendly environment in the Philippines.

Yamaha will support a series of impactful programs, which includes a comprehensive road safety education program that provides child-friendly modules on traffic rules, safe driving lessons based on Japanese driving systems, and instructor training to ensure high-quality teaching.

The company is also developing innovative tools, such as an app to map accident-prone areas and bad road conditions, as well as engaging educational materials, social media content, and interactive resources.

Community engagement is a key focus, with road safety training conducted in schools, local communities, and government units, alongside events featuring testimonials from road accident survivors to emphasize the importance of safety.

Public awareness campaigns will leverage various media channels, influencers, artists, and rider clubs to amplify the message.

To ensure the program’s long-term effectiveness, regular evaluations will be conducted to assess its reach and impact. All proceeds from the initiative will be allocated to ACTION, Inc., the implementing organization. Transparent annual financial reports will be provided to all partner contributors.

Tamang Ride aims to make roads safer for everyone. By working with communities and organizations, it plans to reduce accidents and promote responsible driving.

By supporting these initiatives, Yamaha Motor Philippines, Inc. not only aligns with its commitment to corporate social responsibility but also helps pave the way for a safer and more responsible riding culture in the Philippines. 

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