Not all runners strive to become elite athletes or gun for a podium finish. Many run for the sheer enjoyment, to stay active, and to boost their health and fitness.
Understanding this, PUMA Southeast Asia is shifting the spotlight from elite athletes to embrace the diverse and passionate community of everyday runners. This new direction is showcased with the release of PUMA SEA’s commercial video.
The campaign, titled “See The Run Like We Do,” aligns with the launch of the Deviate NITRO 3, a shoe designed for runners of all paces and experience levels. It boasts features like PUMAGRIP for superior traction, PWRTAPE for targeted support, and nitrogen-infused NITRO foam for exceptional comfort and propulsion.
Beyond the product, PUMA is also launching local initiatives, including the PUMA NITRO Run Club, across Singapore, Malaysia, Indonesia, Thailand, and Philippines to strengthen community engagement and encourage runners of all levels.
“We created this short video to resonate with everyday runners, not just the elite,” said Eleanor Wang, Marketing Director at PUMA Southeast Asia. “At PUMA, we believe running is for everyone, and we’re committed to celebrating and supporting the diverse running community across Southeast Asia. By focusing on real everyday runners and their unique stories, we aim to inspire more people to embrace their own running journey as a joyful, inclusive, and judgment-free experience.”
Through the campaign, PUMA invites runners to celebrate their personal victories—whether it’s overcoming challenges, improving health, or building resilience.
