• October 1, 2023

Toyota Motor Philippines (TMP) shares the joys of reading as it teamed up with local children’s bookstore Basa Bookstore for the latter’s Lakbay-Kuwentuhan caravan.

For the first leg of its educational campaign and storytelling caravan, Basa Bookstore toured different provinces using the all-new Toyota Lite Ace Panel Van to deliver locally published storybooks.

An initiative by Basa Bookstore to celebrate International Book Giving Day, Lakbay-Kuwentuhan hopes to raise awareness about the importance of education among Filipino children and encourage them to read.

The campaign aims to give away 5,000 books to public schools, reach 10,000 students, and facilitate 20 storytelling workshops for 1,000 public school teachers across the Philippines in 2023 alone.

For the whole month of February, the caravan traveled around South Luzon delivering storybooks to children from Laguna, Quezon, Camarines Sur, Sorsogon, Masbate, and Albay.

“When we started the book-giving caravan amidst a pandemic and after Typhoon Ulysses, Toyota was eager to support our cause. We at Lakbay-Kuwentuhan aim to bring Filipino stories written by Filipino authors for Filipino children to communities across the country to lessen the effects of the pandemic on children’s reading attitudes and in support of DepEd’s Bawat Bata Bumabasa campaign,” said Rey Bufi, founder and chief storytelling officer of Basa Bookstore.

With over 2,430 kilometers travelled, TMP has helped the organization reach 12 communities in the said provinces to serve more than 3,000 students. Lakbay-Kuwentuhan managed to conduct three workshops and give six storytelling sessions in its last caravan.

Equipped with the size and capacity to transfer items and goods with ease and speed, the Lite Ace Panel Van helped mobilize the Lakbay-Kuwentuhan caravan and delivered books to children.

“Part of promoting better quality of life for Filipinos is nurturing young minds and providing them with the tools for continuous learning,” said Elvin Luciano, assistant vice president of Marketing Services Department of TMP.”

“We at TMP believe that all children deserve quality education as this will prepare them for their future and help mold them into the person they hope to become. We support initiatives such as this from Basa Bookstore and we are honored to be part of this caravan. We thank them for trusting Toyota and we look forward to more similar future activities powered by our goal of creating mobility for all,” he added.

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