• February 16, 2025

Toshiba Lifestyle Philippines recently launched its “Beyond Details” initiative, showcasing a new artisanal home appliance product line and introducing its regional and local brand ambassadors.

The new product line—featuring refrigerators, washing machines, and cooking appliances—in Morandi, Silver, and Black design—goes beyond traditional design boundaries with sleek aesthetics and expert engineering.

Toshiba designed these appliances to enhance functionality and convenience, equipping them with features that cater to the needs of busy individuals.

At the forefront of the campaign are the brand’s new regional and local brand ambassadors, who embody the “Takumi Spirit”—the Japanese concept of a master craftsman. These individuals are known for their exceptional achievements, dedication to their respective fields, and commitment to excellence.

Takashi Sorimachi, a renowned Japanese actor and singer, was introduced as the Regional Brand Ambassador. Locally, Amina Aranaz-Alunan, Stephanie Kienle Gonzalez, and Chef JP Anglo were announced as the Takumi Masters of Design, Home and Interior Design, and Food and Culinary, respectively.

Distributed by Concepcion Midea Incorporated Philippines, Toshiba Lifestyle products are backed by Concepcion’s values of passion, compassion, and excellence.

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