TikTok Shop Philippines recently participated in GoNegosyo’s Online Selling Summit, reaffirming its dedication to empowering micro, small, and medium enterprises (MSMEs) across the country.
The summit highlighted the importance of digital platforms in enabling MSMEs to thrive in today’s competitive market. It provided a venue for Filipino entrepreneurs to learn about the latest digital trends, tools, and strategies that help them transition from survival to success.
“Digital technology is key for our MSMEs to succeed in today’s evolving business landscape. Platforms like TikTok Shop, and the likes of it, create new opportunities for small entrepreneurs, allowing them to access markets that were previously out of reach,” said Joey Concepcion, founder of GoNegosyo.
“Together with TikTok Shop and the rest of the digital alliance community, we aim to equip MSMEs with the skills, tools, and resources they need to grow their businesses and contribute to the development of a vibrant and inclusive digital economy in the Philippines,” he added.
“TikTok Shop’s mission is to empower Filipino MSMEs through social commerce,” said Franco Aligaen, Marketing Lead for TikTok Shop Philippines. “Our platform integrates content with commerce, allowing small businesses to engage customers in a more compelling way. By turning content into revenue, we aim to create a meaningful impact on the growth of local enterprises.”
TikTok Shop provides a dynamic platform for both marketing and selling, offering features such as livestream selling and affiliate marketing. Through its ACE Framework—Assortment, Content, and Empowerment—TikTok Shop helps businesses optimize their product offerings, create engaging content, and convert interactions into sales.
TikTok Shop also partners with the Department of Trade and Industry (DTI) and GoNegosyo to support MSMEs by offering training and resources. This helps Filipino MSMEs gain the skills they need to succeed in the digital economy.
“Our goal is to be a catalyst for small businesses to succeed by creating a supportive ecosystem where MSMEs can grow and prosper. By combining digital tools with strong partnerships, we believe that MSMEs can lead the way in driving economic progress in the Philippines,” shared Aligaen.
