Swedish lifestyle brand Thule has opened its newest retail store at SM Mall of Asia, bringing its globally known mobility and lifestyle gear closer to Filipino consumers.
Founded in Sweden in 1942, Thule is guided by its philosophy, “Bring Your Life,” which focuses on helping people transport what matters most to them safely, easily, and stylishly. Rooted in Scandinavian design principles of simplicity, functionality, and durability, each product is rigorously tested at the Thule Test Center to ensure it can withstand extreme conditions and everyday use.
The brand recently hosted a lifestyle showcase attended by members of the media, content creators, and partners, along with Anna Ferry, Ambassador of Sweden to the Philippines. The event highlighted how Swedish design aligns with Filipino values of adaptability, mobility, and family-centered living.
Inside the store, customers can explore a wide range of products designed for different lifestyles. These include the Thule Force rooftop cargo box, the Epos bike carrier, Foothill rooftop tent, and popular bag collections such as the Chasm, Paramount, Aion, and Accent.
The store also carries Thule’s Active with Kids range, including the Spring city stroller and the all-terrain Urban Glide 2 jogging stroller.
“Filipinos today are constantly on the move. From work and travel to fitness, family time, and creative pursuits, people are balancing many parts of their lives,” said Merrill Sua, Director of Jake Bros Inc., the distributor of Thule in the Philippines. “At Thule, our goal is to offer solutions that make it easier and safer to bring their life wherever life takes them.”
