TAG Heuer and New Balance have teamed up for a collaboration that celebrates movement, precision, and craftsmanship.
The TAG Heuer Connected Calibre E5 40mm x New Balance Edition and the New Balance FuelCell SuperComp Elite v5 running shoe unite Swiss watchmaking mastery with cutting-edge athletic innovation.
The fifth-generation TAG Heuer Connected Watch is powered by the brand’s proprietary TAG Heuer OS. Designed and developed entirely in-house, the Calibre E5 offers a faster, smoother experience with cleaner visuals, improved connectivity, and deeper wellness tracking. It delivers real-time data on heart rate, GPS, and recovery—all while boasting enhanced battery life.
The 40mm case, made of lightweight black titanium, balances durability and style. Its matte finish resists scratches, while the custom dial and New Balance logo reflect both brands’ eye for detail. A new Cushion Comfort System strap—using textile from New Balance’s shoe inlay—adds a sleek, sporty feel.
The design extends to the FuelCell SuperComp Elite v5, an ultra-light, race-ready shoe featuring a carbon fiber plate and responsive PEBA midsole for explosive energy return. Its deep violet hue, inspired by English Purple, mirrors the watch’s design, while co-branded packaging ties the two pieces together in one cohesive look.
Designed for athletes who train with purpose, this special-edition duo highlights both brands’ shared commitment to precision, performance, and progress.
