Get ready to spread holiday cheer! SM Supermalls is ringing in the season of giving with its heartwarming 100 Days of Joy countdown, starting today, September 16th, and lasting all the way until Christmas Day.
With 86 malls nationwide, SM is proud to serve as community hubs and the setting of countless memories, cultural celebrations, and everyday delights. Every day until Christmas, SM will be sharing a video showcasing how each mall has found new ways to make the merriest season of all shine even brighter for their local communities.
Bringing joy to communities
To kick off 100 Days of Joy, SM Mall of Asia treated over 100 students from the Philippine National School for the Deaf to an extraordinary early Christmas experience. With the help of the SM Store, Pizza Hut, Taco Bell, and Dairy Queen, these students were treated to an early Christmas treat like no other.
To find out what surprises were in store, watch the video below:
Bears of Joy 2024: Huggable gifts for children in need
The beloved Bears of Joy initiative is back! This year, the bears are extra huggable and fluffy, promising smiles for children in need. For every bear purchased, another will be donated to a child in need, spreading warmth and comfort to those craving the magic of Christmas. SM is introducing Hug-A-Mood, a collection of huggable expressions that reflect the wide range of emotions children experience.
Be a Santa this Christmas
Starting today, September 16, SM malls nationwide will be adorned with festive decorations and enchanting light projections displaying a cheerful “100 Days to Christmas” message. This dazzling display will set the tone for the holiday excitement, signaling that the season of joy has officially begun.
For Filipinos, Christmas is more than just a holiday—it’s a time of bonding, celebration, and community, often centered on spending time with loved ones in the malls. Through these festive sights and sounds, SM Supermalls ensures that the Christmas spirit is felt far and wide, bringing joy to every corner and making the malls a vibrant hub for holiday memories.
SM encourages everyone to embrace their communities and spread holiday cheer. Whether it’s by participating in the Bears of Joy initiative, nominating communities for special recognition, or simply enjoying the festive atmosphere at SM malls, there are countless ways to share the spirit of Christmas.
