Signify, formerly Philips Lighting, recently convened over 100 professional distributors at Seda Manila Bay for its annual distributors conference, where it launched its “Race to Growth” initiative—a comprehensive roadmap that merges breakthrough innovation with exceptional customer engagement.
Signify’s 2025 strategy emphasizes innovation and sustainability. Increased investment in research and development will fuel next-generation lighting and digital solutions, while expanded distribution and data-driven insights will address diverse customer needs. Meanwhile, comprehensive training and after-sales support will empower partners and ensure full client access to Signify’s expertise.
The company also showcased its expanded Philips SmartBright All-In range, which integrates three color temperatures and three lumen packages into a single product, streamlining project completion for contractors and optimizing inventory for wholesalers.
On the other hand, Signify’s partnership with the Mercedes-AMG PETRONAS F1 will drive new programs, enhancing the professional customer experience through advanced solutions and service, based on shared quality and sustainability values.
To show its commitment to its partners, Signify recognized its 2024 top performers and renewed all partnerships for 2025. This gesture affirmed both the achievements of its top partners and the importance of every partner in Signify’s collaborative journey to innovation and excellence.
