Samsung Electronics has claimed the crown as the world’s No.1 TV brand for 20 consecutive years, reinforcing its dominance in premium and next-generation displays.
According to market research firm Omdia, Samsung held a 29.1% share of the global TV market in 2025, leading both the $2,500-plus premium segment (54.3%) and the $1,500-plus category (52.2%), thanks to its Neo QLED, OLED, and lifestyle TVs.
The company’s rise to the top began with the design-led Bordeaux TV in 2006 and has been defined by continuous innovation: LED TVs in 2009, Smart TVs in 2011, the design-focused Serif in 2015, and The Frame in 2017, which doubled as a digital art display. QLED, 8K, and MICRO LED technologies have consistently pushed picture quality and screen performance to new heights.
Today, Samsung continues to push boundaries. Expanded Micro RGB, Neo QLED, and OLED models enhance premium performance, while Mini LED options bring precise brightness and contrast to more screen sizes and price points. AI-powered TVs further refine picture, sound, and personalization in real time, keeping Samsung at the forefront of intelligent entertainment.
