• March 3, 2024

The car that served as the blueprint for more recent Hyundai Motor models and represents a significant part of the brand’s proud heritage has been recreated nearly 50 years after its debut at the 1974 Turin Motor Show.

The South Korean car manufacturer unveiled the rebuilt Pony Coupe Concept in Lake Como, Italy at the inaugural Hyundai Reunion, a heritage brand platform that reflects on Hyundai Motor’s past and its future direction. Among the representatives present at the event were the original designer, Giorgetto Giugiaro, and his son Fabrizio Giugiaro.

With its unique aesthetic sensibility, the Pony Coupe Concept was a groundbreaking model in its time. Unfortunately, due to the adverse global economic conditions in the late 1970s, what could have been Hyundai’s first sensational sports car was unable to reach commercial production and was lost to history.

“Despite the poor industrial environment in the 1970s, my grandfather and Hyundai’s Founding Chairman Ju-young Chung poured his heart and soul into rebuilding Korea’s economy and improving the lives of its people after the devastating Korean War. He finally realized his vision of making Korea a country capable of developing its own vehicles with perfection,” said Euisun Chung, Executive Chair of Hyundai Motor Group. “I express my sincere gratitude to everyone from both Italy and Korea who played a critical role in the success of Pony.”

The Pony Coupe Concept’s origami-like exterior features flowing geometric lines, a sleek roofline, pure unadorned surfaces, dynamic proportions, a uniquely shaped B pillar. It boasts an extremely graphic surface treatment with bumpers painted in body color. Its wedge-shaped snout and circular headlamps distinguished it in 1974 and still look ultra-stylish today. Its coda tronca (‘cut-off tail’) has a slim hatch to provide access to the back of the car.

The minimalist interior showcases an iconic sensibility highlighting the monocoque design and driver-centered floating architecture. A single-spoke steering wheel and two-toned slim-line bucket seats reinforce what was in the 1970s a futuristic aesthetic. 

“The Pony Coupe Concept reflects the company’s gratitude and dedication to the challenging spirits that people at Hyundai Motor had back in 1974,” said SangYup Lee, Executive Vice President and Head of Hyundai Design Center. “The rebirth of the Pony Coupe Concept is a meaningful milestone in the history of Hyundai Motor because it signifies not only our beginnings but also our commitment to the future with our new dreams.” 

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