This year, Puregold kicked off its 25th year in the Philippine retail landscape with the release of its “Nasa Iyo ang Panalo” digital ad series across its various social media platforms. As of writing, the videos have collectively garnered 43.1 million views online.
The “Nasa Iyo ang Panalo” digital ad series feature the likes of SB19’s Justin de Dios; TV superstar Francine Diaz; first-time parents Luis Manzano and Jessy Mendiola; self-made TikTok star Queenay Mercado; and pole vaulting phenom EJ Obiena. The ads show the journeys these individuals took to get to where they are right now.
Beyond the sheer volume of views that each ad received, the videos also had an affirmative effect on viewers who were inspired by the personalities’ own narratives. Fans and supporters enthusiastically expressed their support and appreciation for these stories and the lessons these offered.
A user named its nini commented on Francine Diaz’s video: “So proud of you, Chin. You are truly an inspiration to the youth. Continue to inspire people. Thank you Puregold for choosing Francine. You chose the right one.”
Others are also touched by how Puregold has given a platform to these successful Filipinos. Nelson Arcilla remarked on the EJ Obiena feature, “Kasama mo ang Puregold sa pagkamit mo ng pangarap kaya fight lang.”
Vincent Co, President of Puregold Price Club Inc, believes that it’s important for Puregold to stir up hope through these “panalo” stories.
“Success never comes easy to those who seek it; we know that well after 25 years of business,” says Vincent. “It’s important for us to share the stories of inspiring Filipinos and show our customers that through all the hardship, there’s a path to better things.”