Global sports brand PUMA officially marked its presence in the Philippines market as a full subsidiary with an exclusive preview of its autumn/winter collection.
Inspired by its “Forever Faster” mantra, PUMA’s invite-only AW23 collection preview party was an ode and homage to the streets and humans of Manila.
The brand’s maiden fashion show featured Pinoy movers, breakers, and game-changers in the Philippines, representing the brand’s four core values: Pinoy bravery, confidence, determination, and joy—the same core values under the brand’s “Forever Faster” mantra.
The AW23 collection, which will be available in the market starting July, showcased a range of activewear fitted for the sports and street style-savvy Filipinos.
PUMA also revealed Kai Sotto as its first-ever Filipino brand ambassador.
PUMA opened its first flagship store last November 2022 in Glorietta, Makati and now has 22 franchise stores nationwide. As part of its expansion plans in the market, the German sports brand will open a few new stores this quarter, serving more fans in Metro Manila, Laguna, and Cebu.
Beyond expanding its footprint for PUMA stores, the brand has also started growing its presence in key sports and lifestyle retailers, online and offline, nationwide. PUMA plans to be visible in terms of supporting key athletes, partnering with lifestyle icons, and pushing major events that are representative of the exciting categories that the brand represents.
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