Naga, Baliwag recognized at 2022 Hyundai Global CXC

Hyundai Motor Philippines, Inc.’s dealerships in Naga and Baliwag earned top distinctions at the 2022 Global Customer Experience Championship.

More commonly known as CXC, this network-wide competition, which was started in 2018 by Hyundai Motor Corporation (HMC), advocates exceptional customer care in both Sales and Aftersales. It not only reinforces the competencies of the brand’s frontliners, but also remind and enable them to embody the “Hyundai Dealer Key Behavior” of H.E.A.R.T., which stands for Host, Empathize, Anticipate, Respect, and Thank.

Last year recorded the largest number of entries coming from 13,590 team members in 85 countries. Participating Sales Consultants and Service Advisors were tasked to conceptualize and submit role-play videos that addressed scenarios for a showroom test drive and complaint response, respectively.

Winners were formally announced on December 13, 2022 after two rounds of evaluations—first from their respective Regional Headquarters (RHQ) then followed by HMC as the final evaluator where the top 60 emerged.

For Asia Pacific, Hyundai Naga City, under the Chiongbian Group, was voted third place for the Best In Sales category, while Hyundai Baliwag, under the Laus Group, was crowned first place for Best In Service.

“We are very proud to have two of our dealer partners be recognized for their efforts,” said HMPH President Dongwook Lee, who together with HMPH Managing Director Cecil Capacete formally presented medals to the local winners last January 19 in Cebu City. 

“At Hyundai Motor, we value the trust and loyalty of our customers. We strive to create strong relationships by showing them sincerity of heart on every phase of their ownership journey. And as we continue to mark the brand’s footprint in the Philippines, our trusted network of dealers will help us uphold this standard for customer care,” he added.