Twenty-three years. That’s how long Isuzu Philippines Corporation (IPC) has been named the number 1 truck brand in the country.
IPC has proven once again its truck supremacy in the industry after being certified by Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) and Truck Manufacturers Association, Inc. (TMA) as the number 1 truck brand in 2022. This makes Isuzu the leading truck brand in the country for 23 consecutive years.
Based on the recent annual CAMPI/TMA report, IPC dominated the Commercial Vehicles (CV) segment with its 4,680-unit sales in 2022, capturing 46.4% market share. This is mainly attributed to the outstanding performance of Isuzu N-Series in Category III (light-duty trucks).
With 2,952 unit-sales which is equivalent to 55.3% market share, Isuzu easily dominated Category III.
IPC also exhibited good performance both in Category IV (medium-duty trucks) and Category V (heavy-duty trucks).
Isuzu’s more than two decades of truck domination is the result of the combination of world-class quality products paired with the excellent aftersales support offered by IPC through its dealer network nationwide.