• February 20, 2024

Honda Cars Philippines recently introduced its new president, Rie Miyake, in a ceremonial turnover held at the Crimson Hotel in Alabang.

Miyake, HCPI’s first first female president, succeeds Masahiko Nakamura, who will assume a new post in Honda Cars Korea effective April 1.

Miyake has held different management posts at Honda Motor Co. Ltd. Headquarters in Japan and handled overseas markets such as North and South American countries. Through the years, she gained expertise in automobile sales, parts export, logistics, and business planning operations. Most recently, she was in charge of the Export Planning Department of Honda’s global automobile business.

She will be key to the expansion of Honda’s business, particularly in steering the company toward carbon neutrality for all products and corporate activities.

“As we embark on this fresh journey, I want to assure you—the times may have changed so much, but Honda’s commitment as the power of dreams has only grown through the years,” Miyake said.

“Please watch for new technologies to be launched very soon, including e:HEV hybrid electric vehicles that doesn’t just have a hybrid emblem, it truly delivers. We will also continue to improve our sales and after-sales operations to give our customers more joy throughout their vehicle ownership,” she added. 

Meanwhile, Nakamura showed his gratitude for the support he received, and expressed his confidence that Miyake’s leadership will further drive the company to achieve higher levels of growth and success. 

“Thank you very much for your continued support to HCPI. The past three years have been challenging, but we also learned so many things. What I will remember more is how we all worked together and came out better than before,” he said. “I am thankful for the dedication of Honda Associates and our business partners. We will continue to improve keeping in mind our purpose.”

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