
Honda, through Honda Foundation, Inc. (HFI) and Honda Philippines, Inc. (HPI), has partnered with A Child’s Trust is Ours to Nurture Incorporated (ACTION) to enhance road safety awareness and promote best driving practices among Filipinos.
The collaboration will see HPI and ACTION work together on the Tamang Ride PH movement, which aims to improve road safety and create a child-friendly environment in the Philippines.
Tamang Ride PH movement is set to launch this May.
The partnership underscores ACTION’s longstanding commitment to helping Filipino communities, especially children, through partnerships with government agencies such as the Department of Social Welfare and Development (DSWD).
For its part, Honda will share road safety riding and driving skills training information and educational materials with Tamang Ride PH.
Honda donated P1 million to the movement to fund the development of Tamang Ride App. The creation of road safety-related content will be published on all Tamang Ride PH social media platforms, disseminating educational and advocacy materials, events, experiential testimonials from road users, among others.
The initiative will also help collect road crash data, enhancing Honda’s partnership with institutions like the Metro Manila Development Authority (MMDA).
Additionally, HPI will fully collaborate with ACTION to create the Tamang Ride Educational module, providing expertise and P980,000 in funding.