Building solutions provider Holcim has rebranded its flagship blended cement to Excel ECOPlanet to highlight the company’s success in significantly reducing the product’s carbon footprint while still delivering equal to better construction performance.
Excel ECOPlanet will continue to provide excellent performance for general construction applications, with concrete made durable due to its high resistance to sulfate and low porosity. Using Excel ECOPlanet will also improve workability and minimize shrinkage and cracks in concrete.
Launched over 20 years ago, Excel was among the first blended cements produced by Holcim Philippines for general construction and has become one of the most trusted brands in the market with over two billion bags sold.
Through the company’s continuous improvement initiatives, the product’s carbon footprint is now at least 30% lower than Ordinary Portland Cement qualifying it to bear the ECOPlanet mark, which is reserved for the Holcim Group’s line of high-performance and eco-friendly cements.
To underscore its commitment to provide sustainable products for building strong and durable structures, Holcim Philippines will run a campaign called “Likas at Lakas.”
Since 2018, Holcim Philippines has reduced its carbon footprint by more than 20% by producing more blended cements, replacing coal with qualified wastes as alternative fuels and raw materials, and improving efficiency of operations.