
Global appliance brand Haier recently launched its latest range of smart refrigerators and washing machines in an interactive event at Market! Market! in Bonifacio Global City, Taguig.
Themed “Unveiling Fresh Possibilities,” the product launch highlighted Haier’s dedication to innovation, efficiency, and sustainability in home appliances.
Attendees, including business partners, tech enthusiasts, and mall-goers were treated to product presentations, live performances, and hands-on activities.
The event’s main highlight was the reveal of Haier’s latest products, starting with its 4-Door Refrigerator and the sleek Mirror Glass Series. These models’ standout features include enhanced energy efficiency, generous storage space, and smart connectivity capabilities, aligning with consumers’ evolving needs for convenience and sustainability.


Haier also unveiled its new line of washing machines, which boasts eco-friendly and self-cleaning technologies that aim to make laundry care more sustainable and efficient.
In addition to product demonstrations, the event featured interactive elements that kept the energy high. Attendees participated in mini-games and shared their experiences online using the hashtag #MoreCreationMorePossibilities, competing for prizes, including a personal refrigerator.