- March 26, 2023
B2B ordering and store solution platform Growsari and TESDA Women Center (TWC) are now partners in enabling sari-sari stores and MSMEs to adapt to digitalization and empower them using technology.
Starting January 2023, Growsari will be part of the iSTAR program of TESDA as an access to resources to all graduates of the program.
In partnership with Coca Cola Philippines, TESDA’s iSTAR Program builds on the success of the Sari-sari Store Training and Access to Resources (STAR) program under TWC. The program aims to train women micro entrepreneurs and give them access to different resources to grow their businesses.
Through the program, over 200,000 women were empowered and taught on how to start their small business. Growsari will be teaching the graduates on the benefits of e-commerce technology.
Graduates from the iSTAR program will undergo different lessons on how to use the platform to procure their physical goods from Growsari, unlock additional revenue streams with digital products such as load, bills, and cash-in, while leveraging their credit line for working capital.
In addition, Growsari will educate them on demand generation tactics with their customers through competitive pricing and exclusive promos.