- March 24, 2023
Global sports retailer Decathlon has opened the doors to its newest concept store in SM Fairview.
The new Decathlon store—located at the Upper Ground Level, Central Walk, SM Fairview—offers products for over 70 sports including running, cycling, swimming, diving, basketball, tennis, and boxing, among many others. Customers can shop, test, and buy these products in the more than 2000sqm store.
The store is the sixth one in the country and the third store in partnership with SM Supermalls.
Decathlon Fairview, as with the previous concept stores in SM Mall of Asia and North Edsa, incorporates innovative omnichannel features into the traditional store experience.
“Our concept store is built with the Filipino omnishopper in mind,” said Janella Landayan, Decathlon Fairview Store Leader. “Our product offerings are not limited to what they see in-store—we encourage our sports users to access and browse decathlon.ph and book their orders via store pickup, or have it delivered straight to their homes. We also have self-checkout kiosks, as well as digital payment options readily available at our cashiers, for a seamless shopping experience.”
“With our ‘Satisfied or Satisfied’ customer promise, we ensure that our customers need only to worry about their sports journey,” Landayan added. “Our products can be tested in-store, and by being a Decathlon member for free, they benefit from a number of perks, including return and exchange, 2-year warranty on our products, and access to Decathlon sports events.”
Decathlon Fairview has been awarded with the EDGE green building certification, ensuring that the store demonstrates high-environmental performance in terms of water, energy, and materials efficiency. This award makes Decathlon Fairview the first-ever mall store in the country to reach this level of environmental certification.
With the Decathlon Masinag store as a certified green building by LEED, this strengthens the company’s ongoing commitment towards making the planet a sustainable playground for sport.
In line with Decathlon Philippines’ sustainability project, Decathlon Fairview will propose Eco-designed products, as well as a Second Life section, where preloved Decathlon items are bought back, repaired, and resold for a lower price.
It will also have its staples like the Workshop, where shoppers can customize, repair, and upgrade their sports items, and a community area where sports events will be hosted.