- May 29, 2023
Award-winning actress and celebrity cook Judy Ann Santos-Agoncillo was recently introduced as the first brand ambassador of Beko in the Philippines.
Judy Ann, the new face of the global European brand’s Live Like a Pro campaign, said Beko makes it easy for people to live healthier lives, thanks to the advanced technologies in the brand’s appliances.
“Whenever I’m offered an endorsement or ambassadorship, I study it carefully. It has to be a product or brand that I use or I will use. At naniniwala ako na Beko is a perfect fit for me, not only because they have appliances like cookers, refrigerators, and ovens but also because their values as a brand in providing healthier lifestyle to Filipino families align with mine,” she said.
“This is the first time we have chosen a brand ambassador in the country and we’re very excited to have Judy Ann Santos-Agoncillo on board,” said Gürhan Günal, Country Manager of Beko Pilipinas Corporation.
“We chose Judy Ann because in all aspects, she lives like a true pro, she can personify the same values and aspirations we have for the company and who does not only have an amazing rapport and impact on the lives of Filipinos, but is also a hands-on and hardworking mother and wife to her family, who can surely represent our drive and purpose, to inspire living a healthy and sustainable lifestyle,” he added.
Beko has been raising awareness and developing products that make healthy living possible and convenient. Some of its products include refrigerators featuring Active Fresh Blue Light. This helps fruit and veggies to continue photosynthesizing, preserving vitamin C levels, natural flavors and nutrients, and keeping them fresh for up to 30% longer.