• September 29, 2023

There are many reasons people travel. Some do it to relax; others do it to seek adventure. According to Agoda’s Travel Trend survey, for Filipinos, the top reason why they will travel this year is to seek out adventures (30%).

Reuniting with family and friends and celebrating milestones together are core to Pinoy culture and have also prevailed as top reasons to take a trip at 23% and 15%, respectively.

The Agoda survey—conducted in partnership with YouGov—polled over 10,000 travelers from across Australia, Singapore, Malaysia, Indonesia, Thailand, India, Philippines, Japan, Vietnam, Taiwan, South Korea, and USA. The survey was conducted in July 2022 among respondents aged 18 and above.

Travelers from Taiwan (33%), Australia (31%) and the United States (25%) will most likely plan a holiday reunion with family or friends, but for travelers from several other countries there are other key motivations to embark on a trip. In South Korea, Thailand, and Singapore for example, it is recharging mentally and physically that tops the list, contributing to the number two spot for wellness in the “reasons to travel” ranking of Agoda’s Travel Trend survey.

Among people from Japan (44%), Taiwan (24%) and Vietnam (23%), the biggest travel appetite is for (re)discovering food, arts & culture. In fact, a staggering 44% of Japanese travelers listed this as their main travel goal, the highest number for any travel objective in a single country.

Meanwhile, adventure travel also ranks highest among travelers from Indonesia (23%).

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